Having a new baby is an immensely rewarding and an exciting time for new moms, which also comes with a tremendous responsibility of caring for this bundle of joy. At this time, protecting a new baby from illness and infection becomes more important than ever, after all, new-borns are particularly vulnerable as their immune system is not yet fully developed.
Dettol has over 80 years’ expertise in hygiene and an enduring interest in protecting new-borns and infants from infection. That’s why every year we reach over 8 million new mothers around the world with hygiene education.
We work with a variety of partners from charities and NGO’s to health care professionals such as paediatricians and midwives and various governmental organisations in over 40 countries around the world to reach new moms and inform them on basic yet powerful healthy hygiene habits to protect the health, not only of their new arrival, but their whole family. Within South Africa, Dettol has reached over 3.5 million moms in both the government and private health sector, informing them of these basic hygiene habits. Helping moms understand basic hygiene is incredibly important as every year over 800,000 children die under the age of five due to Diarrhea, a disease that can be prevented by the practice of good hygiene.
Our aim is to support new Moms, to help them keep their families healthy and teach them how some small interventions can be hugely impactful and provide protection to all in their family.
At Dettol we passionately believe in the power of hygiene education, it goes to the very core of who we are, because it helps protect families from illness and helps to give new babies a healthy start to life.